The New Expectations in Medical Device Marketing
Today’s providers and patients expect more than just innovative products—they want personalized, value-driven experiences. Much of this shift is influenced by consumer experiences in other industries. From online retail to financial services, B2C brands have redefined personalization, speed, and convenience—raising expectations across all sectors, including healthcare.
Despite this shift, many medical device marketing efforts still rely on outdated tactics that no longer meet modern demands or regulatory requirements. To stay competitive, leading medical device companies are:
- Connecting every touchpoint
- Building seamless digital journeys
- Delivering timely, relevant, and compliant communications
They are modernizing field marketing, improving sales support, and fostering trusted engagement at scale—with the right digital marketing platform.
Why Salesforce Marketing Cloud?
In an industry where personalized engagement, regulatory compliance, and speed-to-market are critical, Salesforce Marketing Cloud offers the flexibility and scalability medical device companies need to stay ahead.
As consumer brands raise the bar for digital experiences, healthcare organizations must adapt to meet these expectations. Salesforce Marketing Cloud enables you to:
- Unify and activate first-party data across your CRM
- Segment audiences for targeted, personalized campaigns
- Automate marketing across email, ads, mobile, and web
- Deliver real-time personalization at every touchpoint
- Power ABM and lead generation strategies
- Leverage AI-driven insights to optimize spend and performance
- Increase team productivity with built-in Agentforce and AI tools
The platform helps create meaningful, compliant, and personalized interactions with both healthcare providers and patients.
How Perficient’s Salesforce Marketing Cloud Solution for Medical Devices Helps
With over 15 years of experience building Salesforce solutions for medical device organizations, Perficient understands the industry’s unique challenges and opportunities.
Our Salesforce Marketing Cloud for Medical Devices solution enables you to strengthen acquisition, conversion, and nurture campaigns through better data analysis, actionable insights, and strategic execution. You can:
- Increase conversion and adoption by educating and building relationships with healthcare professionals and patients
- Boost product sales with optimized buying journeys and enhanced sales and marketing tools
- Reduce call center volume and increase satisfaction through self-service options
- Improve adherence and outcomes by educating patients on proper device usage
If your marketing feels disconnected or you’re struggling to prove business value, Perficient can help. Let’s modernize your marketing, elevate your engagement strategy, and make every campaign smarter.
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