Hollywood has just gave AI a green light… as long as they meet the current rules. The Academy of Motion Picture Arts and Sciences has officially updated its rules to state that films incorporating artificial intelligence (AI) are eligible for Oscar nominations.
This clarification comes amid growing use of AI tools in filmmaking and follows debates sparked by AI-assisted films like The Brutalist and Emilia Pérez.
The updated Oscar rulebook:
- AI-generated content is allowed if used under human supervision.
- A film cannot be credited solely to AI or have an AI as a nominee.
- Academy CEO Bill Kramer made it clear: that human creativity must always be at the center of filmmaking:
“There are many disciplines that have been using A.I. for years; we’re just now talking about it in a different way.” – Bill Kramer
The decision follows controversies surrounding AI usage in recent Oscar-winning films. In The Brutalist, AI was employed to enhance actor Adrien Brody’s Hungarian accent, raising ethical questions about performance authenticity. Similarly, Emilia Pérez utilized AI voice-cloning tools to augment singing performances.
This update provides clarity for filmmakers considering AI tools in their creative processes.
While AI can assist in various aspects of production, the Academy emphasizes that human creativity must remain central. This stance aims to balance technological innovation with the preservation of artistic integrity.
Looking Ahead
As AI continues to evolve, the Academy’s decision sets a precedent for its integration into the film industry.
Filmmakers are encouraged to disclose AI usage transparently, ensuring that the human element remains at the forefront of cinematic storytelling.
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